Chi Modu was always looking for ways to make his art accessible to more people. According to Chi Modu, “The art world tends to be very exclusive and full of obstacles for both the artists and the public. My goal is to make art more inclusive by  bringing the art directly to the people.”

Hip Hop Images is a highly curated collection of products featuring photos created by Chi and soon other carefully selected artists. 

Keep checking back for exciting new products we will feature on HHI. Drop us a note here for suggestions!

 

PURE CHI

It starts with us!

 
 

Pure Chi Spring 2021

Good for the planet, good for the people

Excited to expand our multi year relationship with recycled textile producer Pure Waste. Pure Chi is produced using 100% recycled fabric from Pure Waste, a textile company based in Helsinki, Finland. This sustainable fabric addresses the huge negative impact the apparel industry has on our environment.

Each year, it takes 9 trillion liters of water, 1 trillion kilowatt hours of electricity and 24 million tons of cotton to manufacture the world’s clothing, only 15% of which is recycled.

Pure Chi fabric is produced in a safe, fair, legal work environment in India using cutting waste left over from the textile manufacturing process. The Pure Chi process requires minimal water and never uses any dye or chemicals. Since the CHI MODU brand is all about celebrating humanity, the Pure Chi sustainable collection represents yet another way to serve the people by serving the planet.